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Ladbrokes wanted to do a brand refresh and include some VFX shots in both their product and retail ads. Alongside Cutting Edge, we created a wide range of 3D assets representing some of the most common sports advertised by the betting company.
I've used Cinema 4D to model, texture and animate the sports assets and After Effects to final compositing and create scripts and templates for the retail ads as they were updated weekly and should be flexible and easily modifiable by the editors.
Here is an example of the weekly retail template in action.
The editor was able to replace texts and sport assets inside After Effects based on what they needed and the animation would be ready to go.
With just a few clicks, they were able to generate a new ad based on that week offer.
